8 Best Yotpo Alternatives to Migrate your Email and SMS (2026)

Mor Mester 8 December 2025

In an unexpected turn of events, Yotpo announced shutting down its email and SMS marketing services by December 2025. We estimate 3500 to 4000 use Yotpo email and SMS.

In what undoubtedly comes as a shock to many, brands now have a decision to make.
Where do we move to?

Replatforming is never a thing to take lightly. And timing couldn’t be more of an issue than it is here. For a move before or even during the peak of BFCM in Q4, the clock is ticking. There’s time, but it’s tight, and the setup needs to be right to set you up for success.

So as you consider next steps, ask: What are the things we need and what matters most to your team? Make the choice that fits your brand, stack, and timeline. As we guide brands in their software selection, your situation may be a bit different, and I personally would love you to find the best path forward.

You’ll likely find this article very helpful. But know we have made a more elaborate comparison for you in a sheet, including extra incentives that all the vendors may offer. Our priority is always to ensure you have a clear roadmap for what is ahead. If you want an honest, thoughtful perspective on your options, we’re here. Let’s make a plan. Contact Jordie via LinkedIn or contact us here.

8 Best Yotpo Alternatives for Email and SMS Overview

We’re here to help you find the best alternative. We’ve tested and reviewed dozens of email and SMS marketing services and picked the options that make the most sense. If you’re pressed for time, here’s a quick overview of 8 alternatives to Yotpo for email and SMS marketing.

	Free Plan/Trial	Starting Price	Score
Omnisend	Yes	$16
Klaviyo	Yes	$20
ActiveCampaign	Yes, 14 days	$15
Attentive	No	Custom quote
Brevo	Yes	$8.08

Not every sender on Yotpo needs all features. And so here are some additional email marketing alternatives for smaller senders:

	Free Plan/Trial	Starting Price	Score
GetResponse	Yes	$13.30
MailerLite	Yes	$9
Moosend	Yes. 30 days	$9

Omnisend and Klaviyo offer email and SMS marketing along with Shopify reviews.

If you don’t want reviews and email + SMS in one software, you can try ActiveCampaign, Brevo, MailerLite, or Moosend.

8 Best Yotpo Alternatives for Email Marketing

I’ve picked the best Yotpo alternatives. For each, I’ve highlighted their unique strengths. And what type of businesses they are best suited to.

1. Omnisend

Omnisend is an email marketing platform built for ecommerce. It uses the customer data from your webstore for campaign building and targeting. 

You’ll find the ecommerce platform integrations you are looking for, as it has more than Yotpo. Omnisend’s pricing is also one of its strong points versus Klaviyo and is even cheaper than Yotpo’s. And there isn’t a big gap to miss in email and SMS features.

Omnisend automations are adaptable and sales-focused. Behaviour tracking from your store feeds into precise segmentation and targeting. And it includes Customer Lifecycle Mapping. This gives you an overview of how close leads are to buying from you at any time. And suggests automation workflows that will help them convert.

Omnisend also has review collection features for Shopify stores, like Yotpo. The review management tool in Omnisend isn’t as advanced as Yotpo’s. But it’s part of the Standard plan, starting at $16/month. Yotpo’s Starter plan for reviews starts at $79/month, and it doesn’t include any email or SMS marketing features. 

Omnisend also shines in customer support. Support is available 24/7 via live chat and email. It promises an average response time of 4 minutes.

Omnisend pricing starts at $16 for 500 contacts and 6,000 emails a month. It has a Free plan that includes 250 contacts and 500 emails. Omnisend offers 30% off for a year for new customers migrating from Yotpo. And if you pay over $250/month, you’ll also get a free migration package.

Try Omnisend for free here or read our full Omnisend review

2. Klaviyo

Klaviyo is an email and SMS marketing platform designed for ecommerce. It started as an email marketing tool, and they added other channels later. It uses the customer data from your online store to create targeted campaigns that drive sales.

Klaviyo offers more integrations with ecommerce platforms than Yotpo. Klaviyo gives you more control over your marketing campaigns with detailed segmentation and predictive analytics. Its automations are highly customizable, and you can create workflows that target customers based on purchases and product page visits.

Klaviyo has built-in reviews for Shopify stores. It automates review requests after a purchase, offers incentives like coupons for leaving reviews, and helps display those reviews both on your site and in emails. It works like an automated review process.

Klaviyo pricing starts at $20/month for the Email plan with 500 contacts and 5000 emails. It also offers a free plan to help you explore the platform. Klaviyo launched a dedicated migration program to make the switch easy for Yotpo customers. And they offer a price match for 12 months.

Sign up to Klaviyo for free here or read our full Klaviyo review

3. ActiveCampaign

ActiveCampaign is one of the best marketing automation platforms around. It started as an email marketing specialist. So ActiveCampaign also has great tools for building and sending email campaigns. If you are coming from Yotpo, ActiveCampaign can be a consideration, but it isn’t the most obvious contender like Omnisend and Klaviyo.

ActiveCampaign nails the balance between sophistication and ease of use. You can build advanced automations, but the visual workflow builder is very user-friendly. And you get 900+ workflow templates. These give you a starting point for automating pretty much anything you can think of. They are all fully customizable. 

ActiveCampaign is great for ecommerce businesses. You can connect directly to major commerce platforms like Shopify and WooCommerce. There are 900+ third-party integrations overall. With a web store connected, you can use behaviour tracking to trigger automations. For example, sending a follow-up email when a contact lands on a product page but doesn’t buy. 

ActiveCampaign prices start at $15 per user per month. There is a 14-day free trial.

Try ActiveCampaign for free or read our full ActiveCampaign review

4. Attentive

Attentive is a mid-market to enterprise SMS marketing platform. It specializes in personalized mobile messaging. Attentive was built from the ground up for text message marketing, and it shows. The platform helps brands capture subscribers and send targeted, one-on-one messages across SMS (and email) to drive engagement and sales.

You can set up sophisticated SMS automations and journeys. For example, a multi-step welcome series or cart abandonment reminders using a visual builder and prebuilt templates. Attentive has AI and personalization to increase relevance. For example, using a customer’s browsing or purchase data.

Attentive also supports two-way conversations via SMS, with AI-powered automated responses to common questions. Like Yotpo, Attentive is built with ecommerce in mind. It integrates natively with major store platforms like Shopify and BigCommerce and dozens of other tools for loyalty, customer service, and data. 

That means you can trigger campaigns based on customer behavior from your online store. For example, Attentive will automatically send a follow-up text when someone abandons their cart or browses a product without buying, which users report is a highly effective automation for driving sales. 

Attentive’s pricing is available on request and tends to be a significant investment, with minimum commitments often around $2,000 per quarter. They offer a free trial period on request for 30 days to test the platform.

5. Brevo

Brevo started as an email marketing tool, but it has grown into a marketing automation and CRM platform. Building and automating email campaigns is still its core. But it also features a sales CRM, a customer data platform, and live chat tools. And an email API for transactional emails and SMS.

One of Brevo’s standout USP is its free plan. Although that is probably not most relevant for people looking to switch, it will be helpful in evaluation and setting up the migration. It’s impressive how many features the Brevo free plan includes. You can build and send email, SMS, and WhatsApp campaigns. You get full access to Brevo’s pre-made email templates. Sellers can also build a sales pipeline to keep track of sales tasks. And live chat tools are also free.

On paid plans, Brevo offers solid email automation tools. There are workflow templates for abandoned cart emails and product purchase automations. These work with ecommerce platform integrations for Shopify and WooCommerce. And its workflow builder is easy to use. As is the whole platform. AI-powered predictive sending monitors when individual contacts are most likely to open emails. 

Brevo is also known for excellent support. Email tickets are monitored 24/7 on all plans. And phone support is available on higher plans.

Brevo pricing starts at $8.08 per user per month for basic campaign building tools. That includes 5,000 emails a month. Marketing automation tools come with the Business plan, starting at $16.17 per user per month.

Get started with Brevo for free or read our full Brevo review

6. GetResponse

GetResponse is a popular choice for email marketing and marketing automation. It also caters to ecommerce businesses. You can connect a GetResponse account directly to most ecommerce platforms. And it offers tools like transactional emails. Abandoned cart recovery workflows. Promo codes. And AI product recommendations in email campaigns.

Yotpo doesn’t include any tools for building digital products. This is the stock in the trade of a content creator. GetResponse covers this in 3 ways. You can build digital courses to sell. You can run webinars. And you can sell newsletter subscriptions.

GetResponse is well set up to help you promote digital products. Its sales funnels are ideal for selling subscriptions and sign-ups. Forms can link directly to a product like a course or webinar. People sign up, share their details, pay and download all in the same sequence. It’s quick and convenient. And you can automate the whole process. 

GetResponse Email Marketing tier starts at $13.30 per user per month. This includes 1000 contacts. The Marketing Automation starts at $40 a month. Course and ecommerce tools are priced separately. There is a free plan with basic list building and email marketing tools.

Try GetResponse for free or read our full GetResponse review

7. MailerLite

MailerLite is an email marketing platform that keeps things simple and does them well, all at an affordable price. Unlike Yotpo, which tries to cover multiple aspects like reviews and loyalty, MailerLite focuses solely on email marketing.

It’s a good choice if you’re looking for a straightforward tool to fill the gaps left by Yotpo’s missing email and SMS features.

Simple doesn’t mean lower quality. MailerLite offers some of the best email deliverability rates, thanks to its strong sending infrastructure.

MailerLite combines ease of use with powerful features. Its drag-and-drop editor makes creating beautiful, custom emails a breeze, and pre-designed content blocks let you quickly put together newsletters or promotions. You can easily connect your Shopify store to import product listings and create personalized campaigns.

MailerLite pricing starts at $9 a month for 500 contacts and unlimited emails. There’s a free plan with 1,000 contacts and 12,000 emails a month.

Get started with MailerLite for free or read our full MailerLite review

8. Moosend

Moosend is one of the most cost-effective email marketing platforms around. Its value for money makes it an attractive email marketing tool. Moosend keeps things simple while offering powerful features that are perfect for small to medium-sized ecommerce businesses.

Moosend integrates with some of the major ecommerce platforms like Magento and WooCommerce, allowing you to sell products directly from emails. Many of the integrations aren’t native, so you will have to use Zapier.

It isn’t the strongest option in our list if you are a heavy ecommerce user. Where Moosend truly shines is in its simplicity and cost-effectiveness. It offers just one plan with all features included, making it ideal for smaller operators.

Moosend tracks customer activity on your website and feeds the data into a marketing CRM. Moosend includes these capabilities in its low-cost plan. You can use tracking data to trigger automations and set up workflows with Moosend’s visual workflow builder and 18 automation templates.

There are no limits on how many emails you can send in Moosend. And you can use it for transactional emails and promotional campaigns.

Moosend pricing starts at $9 per user per month. That includes 500 contacts. There is a 30-day free trial.

Try Moosend for free here or read our full Moosend review

Which is the Best Yotpo Alternative?

The recent news of Yotpo shutting down its email and SMS tools left customers looking for platforms to fill the void. Here’s a summary of our top choices:

I recommend Omnisend and Klaviyo as the best all-around alternatives for ecommerce email marketing. 

If you’re looking for an email marketing tool to use with Yotpo’s review management platform, these are the best tools to consider:

• ActiveCampaign is best for advanced automation. 
• Or if budget and value are your main concerns, try Brevo or MailerLite.

About Mor Mester

Mor Mester is the Head of Content Marketing at EmailVendorSelection. He's an email marketing and marketing automation expert with 6+ years of experience. Having tested and reviewed 100+ email marketing, marketing automation, CRM, ecommerce, SMS marketing, email verification, online course, and lead generation tools, he knows a good business software when he sees one.
After work, you can find him riding his bike on some trails.

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