If you’re close to finding a new email service provider (ESP), signing the contract and starting to think migration, here’s my advice for you: Go slow. Moving ...

You are in the middle of choosing a new ESP and have narrowed your list down to a few – the ESP shortlist. They all seem to provide great service and good ...

"I'm switching to another ESP. Will my deliverability improve or get worse?". Of course you are expecting your open/clickthrough rate to consistently improve ...

In my years in IT, I’ve discovered a set number of issues that tend to pop up when it comes to writing an RFP (Request for Proposal) across many industries. ...

Maybe you are looking for the best email service provider there is for you, or your program has grown in complexity and you’re ready for more email integration ...

You’ve gone and done it now. You’ve decided a new email service provider is in order and made the decision. All of that was a lot of work, but the real work ...

As your business grows and changes, your email marketing needs change too, and your ESP needs to keep pace…or get replaced. Businesses tend to switch ESPs ...

When joining a new ESP, building a relationship and understanding with your email vendor is one of the most important steps. You can quickly move forward in ...