Oracle Eloqua
Oracle acquired Eloqua in December 2012 and helps clients accelerate revenue growth through Revenue Performance Management. Eloqua provides business insight to inform marketing and sales decisions. The company’s mission is to make its customers the fastest growing companies on earth.
Eloqua’s customers include McAfee, Vocus, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. Eloqua is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America.
Eloqua has its own active user community platform called Topliners, integrations are hosted in the Eloqua AppCloud.
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Products and services
Oracle Eloqua is part of the Oracle family and sits in their Marketing Cloud as the B2B counterpart of Responsys.
The functionality of Eloqua is devided in the following categories:
Targeting & Segmentation:
Identify better quality leads using data, profiles, and preferences.
Campaign Management:
Launch campaigns to support sales, events, renewals, and more.
Sales Enablement:
Align marketing and sales processes to boost revenue performance.
Lead Management:
Improve sales close rates when you score, assign, and nurture leads.
Marketing Measurement:
View insights from dashboards and reports using marketing analytics.
Social Media Marketing:
Socialize demand generation for higher awareness and engagement.
Customer Lifecycle Marketing:
Personalize campaigns to increase customer loyalty and grow revenue.
Eloqua AppCloud:
Reach to the cloud for applications, services, and tools.
General Info and Links
Information and links for Oracle Eloqua
Website: oracle.com
Twitter: @Eloqua
Facebook: FB page
Employees: LinkedIn
