The 9 Best Mailchimp Alternatives in 2026
Jordie van Rijn 
Looking for MailChimp alternatives? Well, you’ve come to the right place.
Mailchimp is a very popular email marketing service and used to be the industry favorite. But the Chimp isn’t always the Champ. With 🙈 recent Mailchimp price increases 🙉 and features lagging, many users are looking at other tools instead of Mailchimp.
In this review, I’ll share the best Mailchimp alternatives and review them one by one. We even have some discounts and extras for you to sweeten your picks.
I personally tested and reviewed the platforms below.
Here are the 9 best Mailchimp alternatives for 2026
- Moosend best for newsletters and simple automation
- Mailerlite best user-friendly email tool with clean interface
- Brevo affordable email marketing, automation, and CRM
- AWeber best for small business customer support
- Omnisend best email marketing automation for eCommerce
- Mailjet email marketing and API combo with unlimited contacts on all plans
- GetResponse all-in-one email marketing for B2B and eCommerce
- Campaigner email marketing with SMS marketing and automation
- ActiveCampaign best for advanced email marketing automation
1. Moosend
Moosend is an Email Marketing platform for newsletters and simple automation, with a very nice email designer.
⍟ Extra’s? Yes! 10% extra discount + swag
Short Review | Visit Website
2. MailerLite
MailerLite is a very simple and user-friendly email tool. A clean interface, simple personalization, especially attractive for small businesses.
Short Review | Visit Website
3. Brevo
Brevo is an email marketing and CRM platform. Founded as Sendinblue in 2012, it has grown to over 500,000 active users.
⍟ Extra’s? 10% discount yearly
Short Review | Visit Website
4. AWeber
AWeber is tailor made for sending small business newsletters. It’s cheaper than MailChimp and easier to use. On the flipside, MailChimp packs more advanced features, especially around automation.
Short Review | Visit Website
5. Omnisend
Omnisend is email marketing and automation software for e-Commerce and eShops.
⍟ Extra’s? 30% discount 3 months
Short Review | Visit Website
6. Mailjet
Mailjet is an email marketing and transactional email service. It has easy-to-use drag-and-drop editors for emails and landing pages, and unlimited contacts on all plans.
Short Review | Visit Website
7. GetResponse
GetResponse is a popular all-in-one email marketing platform with list management, marketing automation and full newsletter functions.
⍟ Extra’s? Yes! 10% extra discount
Short Review | Visit Website
8. Campaigner
Campaigner is an email service provider with SMS marketing and automation. It’s an affordable Mailchimp alternative worth checking out.
Short Review | Visit Website
9. ActiveCampaign
ActiveCampaign is an advanced email marketing automation platform that will handle your email marketing and build marketing funnels.
Short Review | Visit Website
Moosend as a MailChimp alternative
Moosend is email marketing software for newsletters and email automations, very much like Mailchimp. It is used by startups to SMB businesses.
The Moosend user interface is simple to navigate, it is quick for even beginners to learn. Making email marketing campaigns is super straightforward. The drag-and-drop email editor lets you put together emails and campaigns from scratch and there are plenty of free newsletter templates included.
Moosend has email automation included in all versions and the free trial account. So you can start making welcome emails, abandoned cart reminders, etc, etc. There is even a library of pre-made automation workflows to get you started.
We really like that Moosend provides all of its functionality across all of its plans, compared to some of its competitors who charge additional for some of their more advanced features.
MailChimp vs Moosend
You could say Moosend is a real one-to-one MailChimp alternative, only much cheaper and a bit easier to use. With all the brands switching there is even a MailChimp synchronization to let you automatically import all the contacts when you switch from MailChimp to Moosend. It also offers live chat customer support which is helpful in case you need immediate help.
What about Moosend features?
Moosend’s features are up-to-date and easy to use, without any complex interface.
What you’ll like about Moosend:
- Responsive email template builder and it also offers pre-made responsive email templates
- Make landing pages with the included landing page templates and builder
- Integrations with your favorite apps
- Triggered emails / and email automation in all plans
- Mailchimp synchronization for easy switching
- Great value for Money
What is fancy about Moosend:
- Auto-save your email while editing – function
- Repeatable email campaigns / RSS based emails
- Subject line recommender based on AI, ohlala
What does Moosend cost?
Moosend is a cheaper MailChimp alternative. And that already starts with their free trial. There is no logo shown in any Moosend plan. And yes, you only pay for active subscribers and can have as many lists as you want.
Paid plans kick in at $9. (or $7 with our exclusive discount) Next to the monthly pricing, there is also a pay-as-you-go option that you pay only when you send, without any extra fees.
Moosend has generously offered an extra 10% discount for EVS readers. That is on top of the 20% discount when paying per year. Senders with 100.000 or more contacts, also get some extra swag! (Coffee mug or T-Shirt). Register through here.
Capterra Score: 4.9 out of 5
G2 Crowd Score: 4.9 out of 5
Try Moosend for free > (Extra’s included)
Mailerlite as a Mailchimp alternative
MailerLite was founded in 2010 and it is a popular alternative to Mailchimp for simple email marketing. More than 700.000 businesses use MailerLite to send over 1 billion emails each month.
What about Mailerlite features?
MailerLite has enough features for small business email marketing needs. Planning to send newsletters or promotional email blasts? Mailerlite is all you need.
What you’ll like about Mailerlite:
- Email template gallery with over 50 email templates to get started quickly.
- Full drag and drop email builder
- Advanced pop-ups to get more subscribers
- Landing pages, surveys and sign up forms
- Get A/B split testing up to 5 versions in the testing wizard
- Deliver by time zone
- Auto resend, to entice non-openers to give your mails a second chance.
MailChimp vs Mailerlite
MailerLite has a bit more features compared to MailChimp. With full email marketing tools, subscription pop-ups and forms and advanced scheduling and re-send function. Mailerlite simple to start with. It has a free forever plan and free trial.
What does MailerLite cost?
If you pitch Mailchimp vs MailerLite on pricing, MailerLite comes out glorious as the cheapest email marketing software of the two. What does MailerLite cost? The free email plan is for up to 500 subscribers. For bulk email, Mailerlite is also still very cheap compared to Mailchimp. Paying annually gives you an extra 15% discount. That makes sending to 5.000 subscribers come to $29 per month. So Mailerlite is a cheaper Mailchimp competitor.
Capterra Score: 4.7 out of 5
G2 Crowd Score: 4.6 out of 5
MailerLite offers a 15% discount when paying per year! Have a look and get started here.
Brevo as a MailChimp alternative
Brevo has been around since 2012 as Sendinblue, starting out as a simple email blast software you could compare with MailChimp. It is now a full email marketing service provider and CRM platform. Brevo has a drag-and-drop email designer, statistics, email automation, free templates and landing page builder as well.
Added to that the whole system got redesigned and revamped this year, making it fresh and easy to use for 2026. The drag-and-drop email editor is very intuitive. You can start making emails from scratch or use one of the categories of templates to start.
Brevo has email automation functionality – with an automation canvas. They have premade the most popular automation for you.
MailChimp vs Brevo
Brevo is another real MailChimp alternative, if you would be considering MailChimp, you should have a look at Brevo. It is much cheaper and has way more functionality. Brevo has phone customer support in the premium version.
What about Brevo features?
Brevo has way more features compared to MailChimp. With full email marketing tools, marketing automation, SMS marketing, and business CRM in there for free. Brevo is easy to set up and take for a trial spin.
What you’ll like about Brevo:
- Free newsletter templates and a responsive email template builder
- Create landing pages in an included landing page maker
- Email automation and most popular automation workflows are pre-made
- Integrate with your other tools through API
- Business CRM included for free
- Amazing value for Money
What does Brevo cost?
Brevo is a cheaper email marketing software than MailChimp. The costs of Brevo are based on the number of emails you send. The free email plan in Brevo is good enough to look inside the software and has a daily limit of 300 emails.
But if you want to send out “mass email blasts”, Brevo is also very cheap. Starting at $9 for 5K emails per month. Only needing to pay for active sends, makes Brevo an even cheaper Mailchimp competitor.
Brevo has the Free email marketing plan, but you get a 10% additional discount if you pay yearly. Start your free trial here
Capterra Score: 4.3 out of 5
G2 Crowd Score: 4.3 out of 5
Try Brevo for free > (Extra’s included)
AWeber vs MailChimp
AWeber was around very early in email marketing software. Founded in 1998, it actually predates MailChimp by three years. Still, that means the pair have been going head to head for 20 years solid.
AWeber lays claim to inventing the email autoresponder. But MailChimp has since outpaced its old rival on automations. Overall, AWeber builds its model on keeping things simple. Its strengths are that it is easy to use and does the basics well, with one or two clever extra touches. These include the Smart Designer and the clever Canva integration. AWeber keeps a strong foothold in small business email marketing with this approach.
What about AWeber features?
Looking to send newsletters and promotional emails to thousands of subscribers? That’s the core of what both AWeber and MailChimp offer. But if this is your priority above all else, AWeber is the better option.
AWeber includes more than 600 fully customizable email templates. Or you can create your own with the cool Smart Designer using just your website’s URL. The drag and drop editor is easy to use. There is a huge library of stock images to bring your emails to life. Even better, you can create your own pro-quality graphics in minutes using free design software Canva.
MailChimp lets you build unlimited landing pages and signup forms on all its plan, unlike AWeber where you can only build unlimited landing pages on its Plus and Unlimited plan. It supports direct selling through landing pages. Its transaction fees are lower than MailChimp’s ecommerce options. AWeber also offers free migrations if you subscribe to the Plus or Unlimited plan. It has an excellent support service with 24/7 live chat on all plans.
Where MailChimp stands out, though, is on more advanced features like automation. Its condition-based marketing automation tools are much more sophisticated than AWeber’s simple autoresponders and scheduled campaigns.
What does AWeber cost?
AWeber pricing starts at $14.99 a month ($12.50/month if you pay annually) for unlimited emails and 500 contacts. While MailChimp’s Standard Plan starts at $17 a month for 500 contacts.
Like MailChimp, AWeber’s Free tier is a ‘free forever’ plan that you can use as long as you like.
Capterra Score: 4.4 out of 5
G2 Crowd Score: 4.2 out of 5
Omnisend vs MailChimp
Omnisend is a Mailchimp competitor built with eCommerce in mind. The email service offers many workflows for online stores like browse abandonment, cart recovery, order confirmations and more. Making it especially interesting for users of Shopify, BigCommerce, WooCommerce, and Magento.
You can segment and personalize your message down to the last detail based on customer profiles, campaign clicks, and shop behavior. Sending a follow up on coupons, last site visit etc.
What we like about Omnisend:
- Great eCommerce email marketing software for merchants.
- Very cool gamified features such as scratch cards, coupon codes and spin-the-wheel opt-in generation.
- Automated product recommendations
- Product picker and templates making email creation very simple.
- All channels in one workflow including SMS, social, push, retargeting, and email.
Special highlight:
The Omnisend product picker is amazing for quickly putting together your product-based newsletter. You select products from your online store in the content editor, and Omnisend will directly show all the images, details, and prices in your emails. Automated product recommendations push up your email conversion rates.
Omnisend pricing
Omnisend is a very affordable Mailchimp alternative. Omnisend is a fraction of the price, offering a free plan with 500 emails. The paid plan starts at $16/month. There is a free service to help you switch from MailChimp.
Omnisend has given us a generous exclusive 30% discount for the first 3 months. Use Omnisend discount code “EVS30”. Have a look and get started here.
Capterra Score: 4.7 out of 5
G2 Crowd Score: 4.5 out of 5
Mailjet vs Mailchimp
Mailjet is an email marketing platform with an email API and SMTP for transactional emails. It’s a great Mailchimp alternative for SMB and larger enterprises that want to meet the needs of marketers and developers.
Mailjet’s drag-and-drop email editor is easy to work with and has reusable content blocks. The same editor is used across emails, forms, and landing pages, which makes it easy to find your feet.
The free plan of Mailjet has 1,000 contacts and 6,000 monthly emails. Mailchimp’s free plan is significantly smaller, with only 250 contacts and 500 emails per month.
Mailjet vs Mailchimp
Both Mailjet and Mailchimp cover the basics like newsletters, segmentation, and automation. Mailchimp has stronger more integrations. Mailjet keeps things simpler and focuses on transactional emails, email testing, and email validation.
One major difference is pricing. Mailjet includes unlimited contacts on all paid plans, while Mailchimp’s costs increase as your contact list grows. Choose Mailjet if you want predictable pricing, unlimited contacts, and both marketing and transactional emails in one tool.
What about Mailjet features?
Mailjet includes a drag-and-drop email editor, segmentation, A/B testing, automation, web forms, landing pages, and detailed analytics. It also offers built-in email validation and deliverability reporting. Real-time collaboration allows multiple users to work on the same email at once.
What’s great about Mailjet:
- Unlimited contacts on all paid plans
- Marketing and transactional emails in one platform
- Built-in email validation and deliverability reporting
- Detailed reporting to understand campaign performance
Some extra nice-to-haves offered by Mailjet:
- Real-time collaboration and commenting
- API and SMTP access for developers
- Volume-based pricing instead of subscriber-based pricing
What does Mailjet cost?
Mailjet is a low-cost Mailchimp alternative. Pricing is based on the number of emails you send, not how many subscribers you have. All paid plans include unlimited contacts, which can significantly reduce costs over time compared to Mailchimp.
Mailjet plans start at $17/month for 15K emails and unlimited contacts. This Essential plan has segmentation, AI writing, basic statistics, and 500 email validations. For high-volume senders or businesses with large lists, Mailjet often ends up being the more affordable alternative.
G2 Score: 4/5
Capterra Score: 4.2/5
GetResponse vs MailChimp
GetResponse was founded in 1997 and has over 350,000 email marketing customers. They have been busy adding new features over the last couple of years, like automated funnels. It is the only email tool on the list that has a webinar tool included.
What about GetResponse features?
GetResponse has some additional features compared to MailChimp. With email marketing sends, webinars and funnel software included. There is a CRM in the pro plan. The editor feels a bit outdated though compared to MailChimp. The tool is simple to start with and has a free plan with unlimited emails.
What you’ll like about GetResponse:
- Start sending your newsletter today, set-up is easy
- Email marketing tool with the basics in place: editing and reporting.
- Full email marketing automation and drag and drop canvas for triggered emails
- Webinar function included
- Free Access to iStock image gallery
What does GetResponse cost?
In GetResponse versus MailChimp, the Chimp will run you $115 for 10K contacts in the standard plan, while GetResponse will cost only $65 (or $55 based on yearly pricing). So the pricing is lower than Mailchimp. The additional good news is that GetResponse only charges on active subscribers, while MailChimp needs you to pay for every contact in your database.
Capterra Score: 4.1 out of 5
G2 Crowd Score: 4 out of 5
GetResponse has generously offered an extra 10% discount for EVS readers. That is on top of the normal discount when paying per year and first month is totally free. Register through here.
Campaigner vs MailChimp
Campaigner has been around for decades. Founded in 1999, they grew to 100K customers supporting businesses of all sizes. It has SMS marketing, forms, landing pages, automation, 24/7 support and affordable pricing.
Keeping things simple, Campaigner does the basics well, with some clever extra touches. These are the Reputation Defender and automation with conversion tracking.
You can track conversions with Campaigner and use conversion data in automations. Conversions can be used as triggers, conditions, and goals. The Reputation Defender protects your sender reputation without paying for an email verification service.
Campaigner has Magento, Surveytown, Adobe Analytics, Google Analytics, and Zapier integrations. Zapier lets you connect 5000+ other tools.
Mailchimp vs. Campaigner
Campaigner has over 900+ fully customizable email templates. You can customize these with the drag-and-drop editor or an HMTL editor. In Campaigner, you can automate SMS messages for shipping and delivery notifications, promotions, billing reminders, and appointment confirmations.
Both MailChimp and Campaigner let you build unlimited landing pages and signup forms on all plans. Campaigner has an excellent support service with 24/7 phone, email and live chat on all plans.
Automation features are on a similar level in Campaigner and MailChimp. Except for the automation builder. Most people will prefer the visual workflow editor in Campaigner with conversion tracking.
What does Campaigner cost?
Campaigner is a cheaper email software than Mailchimp. It costs $59/month for 5K contacts, 30K emails, a drag-and-drop email editor, 900+ templates, landing pages, segmentation, and conversion tracking. The Essential plan costs $179/month for 25K contacts and 150K emails. This plan removes the Campaigner branding, adds dynamic content and ecommerce integrations.
Capterra Score: 4 out of 5
G2 Crowd Score: 3.6 out of 5
Try Campaigner free for 30 days
ActiveCampaign vs MailChimp
ActiveCampaign is software with a focus on Marketing automation, triggered emails and marketing funnels. As a Mailchimp alternative, you would go with ActiveCampaign if Marketing Automation is your thing. But typically automation systems like HubSpot, Pardot or Marketo can get very, very expensive.
ActiveCampaign pricing makes it a great solution for small businesses, or email senders that like to put more smarts into their email marketing and funnels.
What about ActiveCampaign features?
ActiveCampaign is way more sophisticated and better than MailChimp. With full email marketing, email marketing automation. There is even built-in on-site messaging and SMS. ActiveCampaign is relatively easy to start with and take for a trial spin.
Segmentation, tagging, and conditional content make that email targeting can be everything you want. The email editor is drag and drop, yet a bit less great in comparison – there are some pre-made templates available.
What you’ll like about ActiveCampaign:
- Dynamic content, tagging and segmentation make for more effective email!
- Website tracking, so you can trigger mails based on site visits
- Very helpful community of funnel building and automation enthusiasts
- The platform gets frequent updates and new features.
- Email automation canvas that is drag and drop and easy to use
- First 2 weeks free and prices start at $15/mo for email marketing
What you should know before using ActiveCampaign:
* ActiveCampaign gives weekly “getting started webinars”, one-on-one design help and concierge onboarding (if you choose).
* If you are planning to only send mass emails or newsletters, try one of the other email systems in this list like Moosend or MailerLite.
What does ActiveCampaign cost?
If you pitch Mailchimp vs ActiveCampaign on pricing, that is apples versus oranges. But the ActiveCampaign Starter plan comes closest to MailChimp features and if you use our discount is actually a lot cheaper than MailChimp! For 2500 contacts, ActiveCampaign Starter costs $39/month, and Mailchimp Standard with less advanced features and limited sending is $60/month.
Capterra Score: 4.4 out of 5
G2 Crowd Score: 4.6 out of 5
ActiveCampaign has offered a discount of 20% if you pay yearly. Register through here. You can also be delighted that there is a free migration service to smoothly go from say MailChimp to ActiveCampaign.
The best free MailChimp alternatives
MailChimp was once best known for its freemium plan. You might be wondering, what are the best free alternatives for MailChimp? You know, those that aren’t just cheaper, but also have that free plan.
Free MailChimp alternatives:
- GetResponse – free MailChimp alternative for up to 500 subscribers – visit website
- MailerLite – has a free plan for up to 500 subscribers – visit website
- AWeber – free Mailchimp alternative with 500 subscribers and 3000 emails/month – visit website
- Omnisend – Free Mailchimp competitor for eCommerce up to 500 emails/month for free – visit website
- Brevo – Free MailChimp alternative up to 100,000 subscribers and 300 mails a day – visit website
- Mailjet – Mailchimp alternative with 1,000 contacts and 200 emails per day in the free plan – visit website
Here you can see a full list of free and cheap Mailchimp alternatives.
Now, what is the Best Mailchimp Alternative for you?
MailChimp is a popular email marketing service for a reason, but as we have seen there are similar tools and companies like MailChimp that are better for different use cases. Mailchimp may not have the automation functionality that you want, and the price difference is pretty big! If you are looking for the best email software that will help your business grow at a lower cost, you’d want to compare MailChimp to other email tools that might suit your needs better.
Luckily, there are excellent MailChimp Alternatives. The 9 vendors here can serve as a good shortlist for your email marketing software selection.
Recommended Reading on emailvendorselection.com:
To further deepen research in email marketing software, check out our review of ActiveCampaign, review of Brevo, MailerLite, AWeber, Mailjet, Moosend, Mailchimp, Omnisend, and beehiiv.