Optimizely is part of a suite of intelligent marketing automation products. It helps companies to create, automate and personalize campaigns across all channels. This includes web, mobile, email, text, social and Internet of Things.
The solution uses artificial intelligence and customer data to send and personalize content based on real-time behavior. Intelligent Campaign tracks and analyzes customer visits, click, email and purchase, to provide insights about customers and segments.
The complete Optimizely One suite includes Content Management System, Content Marketing Platform, Web and Feature Experimentation, Digital Asset Management. By reaching out to customers at exactly the right time, with exactly the right content, you can quickly increase leads, conversions and revenue.
Optimizely was formerly known as Episerver Campaign.
Optimizely alternatives
Are you looking for an Optimizely alternative for your email marketing? We listed some Optimizely alternatives.