Recently a great discussion arose in a noted LinkedIn group called Email Geeks about the potential benefits of an on-premise email solution, as opposed to a ...

There should be no email marketer that sends bulk mail via an Outlook desktop client or on a home-grown SMTP server that lacks reporting and tracking. That may ...

In this Email deliverability checklist we will see that the actual sending of email is one tiny step in a larger process of delivering email. There are a ...

Nowadays, most ESPs claim to run some form of behavioral/event-triggered email service. For any company looking to invest in this type of activity, finding the ...

An average of 106 billion spam messages go out daily and a further 188 billion email messages are sent. Getting your email into the inbox, when ISPs like ...

Even if you feel like you’ve outgrown your current provider’s capabilities, are unhappy with the level of support you’re receiving, or are looking for ...

Are email marketers getting the level of service they need for their brand’s email channel? That is the main question answered in the 2012 retail email ...

Mobile email is becoming to be more and more important. Opens on Mobiles increased by 34% last year in just five months, according to Return Path. The stats on ...

I don’t need to preach the advantages of email, but it seems many of its clear advantages are not being utilised when it comes to communicating with customers ...

A few weeks ago I wrote a post that talked about some of the areas you needed to consider when starting off on that journey of selection of  a new Email ...

Email Vendor Selection very kindly asked me to write a few words on Email Service Providers. And as last year I went through the process of selecting a new ...

Last time guest writer Daniel Flamberg took a critical look at how a lot of RFPs are actually run. Showing us how agencies and ESPs might operate during a ...