As your business grows and changes, your email marketing needs change too, and your ESP needs to keep pace…or get replaced. Businesses tend to switch ESPs ...

You could say the battle is not won on the battlefield. Selecting email marketing automation software or an ESP doesn't have to be a battle, but it does ...

Yes, data analysis and software skills are now pillars of a marketer’s knowledge base. Beth Comstock, CMO and SVP of GE, recently went as far to say, “If you ...

Many email marketers have been looking to make their email marketing programs more effective, easier and more time efficient. Marketing automation seems to ...

What all Email Service Providers (ESPs) have in common is that they deliver email. Wonderful, I can choose any ESP and get the same result. Wrong! Email ...

When joining a new ESP, building a relationship and understanding with your email vendor is one of the most important steps. You can quickly move forward in ...

Every company will, at some point, deliver an RFP seeking one or more ESP vendors due to a need for new technology, better integrations, service, SLA re-writes ...

Back in the days when I ran the regional office of a major ESP, pitching new business was a lot easier once I started listening to my head of sales. It was ...

I’ve been involved with email marketing for six years now. In that time, I learned email on the fly on the client side, and learned a ton while working agency ...

In the last article was all about Choosing the right behavioral email service for your business when planning to invest in behavioral email. This time we focus ...

Setting up and checking your email campaigns is one of the most important tasks in email marketing. I’m not talking about anything analytical, such as split ...

Marketers should always keep a keen eye out for the opportunities in the ever changing playing field of marketing. Changing customer behaviour requires new ...