The world of apps (short for application, meaning software) is continuing to both grow and change, becoming a bigger part of the B2B world. Email service ...

In marketing (whether B2B or B2C), there is often reliance on third-party resources to help come up with ideas and/or to deliver a solution or result. ...

As the saying goes, “follow the money” and no one can deny the trend of marketing technology investments in both the public and private markets. Investors ...

Are you looking to Asia for expansion? Cloud and Saas based technology makes it easy to make the first steps, as far as deployment is concerned. Sandra Patton ...

All digital marketers can benefit from a clear understanding of what the business areas are that demand their attention. After pondering trends in the digital ...

If you’re an email marketer, you’re into analytics. You have to be. Email marketing offers up all kinds of data for analyzing, and it’s only by doing so that ...

What can we expect to see in the Future of email marketing? Everybody is eager to know what will be the changes that lie ahead at the junction of email ...

You are in the middle of choosing a new ESP and have narrowed your list down to a few – the ESP shortlist. They all seem to provide great service and good ...

"I'm switching to another ESP. Will my deliverability improve or get worse?". Of course you are expecting your open/clickthrough rate to consistently improve ...

What’s next in email marketing? What technology does a modern marketer need in the Amazon dominated world of e-commerce? The rules of the game are changing ...

In my years in IT, I’ve discovered a set number of issues that tend to pop up when it comes to writing an RFP (Request for Proposal) across many industries. ...

When searching for an email vendor, one of the bigger decisions is whether to go with a full-service or self-serve solution. A good full-service ESP can be ...