Impressions are important. Your business is important. Newsletters are a great way to promote your services. They are often the first concrete contact point ...

Seamless integration. This combination of words will be a must-say about every future app or tech solution. Technology is getting more sophisticated, ...

If you thought choosing the new email service provider was a daunting task, now you’re on to the next one, which might be just as daunting: Making the switch. ...

Many organizations use deliverability as a data point when selecting an email service provider. Unfortunately there are a number of myths about deliverability ...

Split Testing. You know you should be doing it all the time, but how often is it actually done? Chances are, that all depends on how easy it is to actually set ...

Marketing automation systems have reached that magical moment when people start to want one without knowing exactly why. That’s largely a good thing: most ...

Cost cutting is top of mind for many companies and one way to easily cut costs in an organization is to stop sending paper. This means getting customers to ...

If you’re close to finding a new email service provider (ESP), signing the contract and starting to think migration, here’s my advice for you: Go slow. Moving ...

Running a successful email marketing agency is not just about running great campaigns. It is also about operational and cost efficiencies. So how do you work ...

When you hear about marketing automation and its discontents, the question pops up whether the level of dissatisfaction is any higher with marketing automation ...

In many articles about Email Service Providers and how to select email tools, the gigantic number of international ESPs is mentioned. Most often just to give ...

These days marketing systems are beginning to catch up to the hype. The level of integration we have always aspired is coming close. It is interesting to see ...