If you love how a business or celebrity handles their digital and email marketing, you may just fall head over heels for the email marketing service they use ...

The RFP. The Request for Proposal. The standard and most-often used way to begin the process of finding an email service provider, either to replace an ...

What will be the most interesting developments for ESP and marketing software for the coming 3 years and what can the marketer expect to see in the coming ...

Email vendors are increasingly offering platforms with more multi-channel functionality to give marketers a more holistic view of their customers to send more ...

Choosing the right ESP for you and your business can feel like it fits into life’s major stressors: divorce, death, moving… Okay, Okay, that may be a tad bit ...

You know it’s time to switch email service providers - you’ve heard that others offer smarter features, greater benefits, or more attractive packages. But ...

In recent years the amount of “Must have”-marketing software has grown explosively. It seems like every month new tools are developed that you as a marketing ...

When selecting an ESP, many brands get excited about the latest features that a vendor has to offer. But brands should not just consider the supplier’s ...

If you ask marketers over the years, the idea of what is important has gone through an evolution. At one time the industry was full of integrating email into ...

How long will it take to implement your new email service provider? There are plenty of variables. Are you starting with an ESP after doing email marketing ...

Every two years a new version of the Forrester Wave email marketing vendors is released. In the report, several vendors that provide Enterprise Email marketing ...

So you’re looking for an ESP and someone tells you about a cool new kid on the block? Or perhaps an old bulletproof mainstay which you're not yet familiar ...