Email marketing automation can be used in every stage of the marketing and sales process. It provides support with demand generation, sales and in retaining ...

When evaluating email service providers, marketers should also be evaluating the email reporting capabilities of the platform and how well it does—or ...

Email could very well be the best bang for your marketing buck. So you want to jump on the bandwagon right now. You’ve picked a handful of email marketing ...

Comparing email service providers based on their Application Programming Interfaces (APIs) is like comparing a Thai restaurant to an Italian one: It’s not a ...

Email has proven to be the most successful online marketing instrument. But sending emails will only get you so far. Customers will force 1-on-1 communication: ...

Data-based marketing has evolved tremendously over the last decade. A wave of new channels and technologies today require marketers to manage a new and vastly ...

When it comes to selection and implementation of Email marketing software, it isn’t easy to gain experience. Most marketers can count the selections they will ...

We recently published the first ever EMAIL MARKETINGscape. One of the key objectives behind publishing the scape is to demonstrate just how vast and ...

Hiring an email marketing agency might seem pretty straight forward, but you don’t want to end up with an email marketing agency that is “not getting it” when ...

In today’s networked economy, a suppliers' hiccup can very well leave you with the broken pieces of missed conversions or - even worse - disappointed clients. ...

Although marketing automation solutions are more commonplace today, many marketers are still unsure how they differ from email service providers—and which will ...

Basic and advanced tracking for emails is crucial for any successful email strategy. Unfortunately, all too often the repertoire of tools an ESP is missing is ...