Over many years of running email programmes for retailers it has become apparent that a lot of retailers don’t realise that they need certain features and ...

“Micro-targeting,” “hyper-personalization,” “individualized insights” and “one-to-one marketing” are some of the “buzziest” of the “big data” email marketing ...

Marketing automation is a proven method for managing and optimizing the entire customer experience. This software can help you measure the metrics that matter ...

Nearly fifteen years ago, I took over a direct marketing team at the online division at Nordstrom. This was not a high performing team, by any definition. ...

Recently, I wrote about avoiding the distractions of “shiny things” when choosing a new email service provider. After posting the article some people contacted ...

Please don’t burn me at the stake for what I’m just about to say, but I really need to be honest with you. I love the idea of open source and free software ...

Email marketing automation can help you in achieving higher conversion rates. This does not mean that it’s only suitable for sales. What can marketing ...

During marketing software purchase IT often has a large casting vote, going for structure and control. But in the ideal world the marketing department should ...

One of the most important parts of a cloud email marketing solution is the customer support pinned to the tool you are paying for. Let’s be honest, the more ...

As email service providers (ESPs) continue to evolve, new, advanced ESP features are continuously being released. However it isn’t funny if these get in the ...

Despite this growth and popularity of Marketing automation, many businesses are still unable to fully implement it. We’ve distilled the key ingredients for ...

When shopping for marketing automation technology, many marketing teams dive into the vendor selection process because they’re trying to fix a big problem in ...