Most marketers see the value in email marketing, but if you’ve never done it before, you may have some trouble figuring out how to get started, or who should ...

Most marketers have a good feeling for the area of email marketing and it's possibilities. Zooming in on the B2B lead process, the possibilities on marketing ...

Virtually all ESPs look like cool shiny new things when you first meet them. Until you peer behind the curtain to stare in the face of unthinkable, ...

Data. You know you need it — a lot of it. But once you’ve got it, then what? What are you supposed to do with it, and how? And what role does your email ...

Marketers these days must be able to show returns and justify the investment in new email technology. At the MarketingSherpa summit Diana Primeau, Director of ...

It’s widely recognized that email marketing teams are under resourced. The result is that many companies still rely partly or entirely on third parties for ...

Comparing email service providers can be a little bit like shopping for a new car when you don’t have a certain make and model in mind. Buying a “car” can mean ...

Marketing automation software has been steadily climbing in popularity over the past decade. That’s because it works. Maybe you’ve heard there are some ...

It is official, the first edition of the Email Marketing Software Buyer’s Guide is now released. The report, written by an all-star team of 4 International ...

When you find the right email marketing partner, they become an extension of your in-house marketing team. How does that work? Let’s review the topics that ...

There is always movement on the email marketing software market. Marketers look for vendors with the best mix of policy, price, features and performance. At ...

There are those ESPs that always seem to be in the limelight…you know, those bigger-than-life companies with marketing budgets that can fund user conferences ...