Cloud-based interest in email infrastructure is trending up. Will on-premise be totally replaced in the future? The statistics are certainly in line with ...

With so many marketing automation providers in the marketplace today, it can be difficult to know where to begin when it comes to selecting an ESP to meet your ...

Choosing an email marketing vendor might seem like a daunting task. Products and roadmaps among well-established ESPs might start to look pretty much similar, ...

Some businesses prefer to use RFPs (Requests for Proposals) when selecting a new ESP or Marketing Automation vendor, because it standardizes the process of ...

If you’ve been with your Email Service Provider for a while, it’s possible that the relationship has gotten…comfortable. Here are four strategic fire-starters ...

For some organizations, RFPs are the only reliable way to search for a new email service provider. For others, RFPs can be complicated, costly and of ...

When trying to find the right email marketing software, we often look at a platform’s feature set, but we should also pay particular attention to a vendor’s ...

As an email marketer, you are trying to make the most of the possibilities of your existing Email Marketing software, regardless if you’re a newbie or a ...

Forrester Research released their latest version of the Forrester Wave Email Marketing Email Marketing Service Providers report Q3 2016. The report gives an ...

While marketers are great at collecting massive amounts of data, it is hard to turn this information into effective campaigns. Email marketers are not data ...

An ESP may look good on paper and have the right technology, but whether or not you’re going to work harmoniously together is another matter. The Request for ...

You know how it is… Things are going along smoothly in your ESP relationship, but little by little, it’s getting a tad bit bumpy. A small glitch here, a tiny ...