The role of people in marketing is changing radically and email vendors need to react to the changing needs of companies. Traditional support like account ...

When it comes to email marketing every business needs to get the right message to the right person at the right time. But how does that translate into ...

Finding yourself in a situation that you need to switch to a new ESP is not uncommon for marketers. The way you and your new Email Service Provider approach ...

The best email service provider for your business might not be an ESP. It might that be an agency, consultant or VAR (Value Added Reseller) can serve you ...

The digital marketing industry seems to be in a constant state of flux and that won’t be slowing down anytime soon. With technology, marketing strategies and ...

This blog offers you many ideas to help you make the wisest technology choices for your company and digital marketing program. I'd like to start with one major ...

Evaluating a new email service provider (ESP) is tough. No matter how many lists of items you use to evaluate an ESP, no matter how many demos you go through, ...

What will be the most interesting developments and trends? We asked industry experts for their views on the future of Email Marketing & Marketing Automation. ...

I don't need to tell you personalization is imperative, nor that personalization no longer means using "dear ", right? Today, personalization means right ...

76% of marketers have business needs that are unmet by their marketing agency. This is a very interesting finding. All marketers would think of an agency as a ...

Some messages are so important you should be able to prove they were sent. Does this apply to ‘important’ emails sent to your customers? It does for ...

The decision has been made to switch to a new Email Marketing Provider. Maybe you’re still looking for the new ESP or maybe you’ve signed the contract and the ...