You know customer support is important when choosing an Email Service Provider (ESP), to ensure you get the service you expect (and you’re paying for). But do ...

2018, Year Zero for GDPR In 2018, important changes will be made to the regulatory landscape for the protection of personal data in Europe. The General Data ...

What is the best solution when choosing a high volume MTA? When selecting a Mail Transfer Agent (MTA), it is not just a technical question, it is important to ...

Just like identical twins, ESPs look very much the same at first sight. They all have similar features. And say they can do data management, reporting, content ...

As you work your way through the buying process when choosing a new email vendor or ESP, you will get to the point where you want to see the platform live: ...

In a recent post, I talked about the Customer Data Platform (CDP) as the natural evolution from Marketing Automation. Several people asked what a good CDP ...

Email marketers want to maximize the value of their email campaigns, but many marketers lack the budget, resources or expertise to create campaigns that ...

I often see businesses choosing email service providers (ESPs) based largely on price. Later, they discover that ESP wasn’t so cheap after all, for various ...

Being an ESP and MTA vendor, we notice a growing demand for on-premises solutions in all industries. But that is not for everyone. You need to know the ...

eCommerce websites will always have carts abandoned before a shopper completes a purchase. Not all retailers are acting on preventing and recovering those ...

When you’re looking for a new ESP, you’re going to have to ask some hard questions in order to find the best fit, even if you don’t want to. However, if you ...

I think everyone hates RFPs. As a guy who’s been around this industry for quite a while, I’ve seen, managed, created and responded to more than my fair share. ...