There are quite some factors that have an influence on whether a marketer would want to change their ESP. It can be due diligence (such as looking for better ...

When to use a custom email template design versus a pre-made email template for your email marketing campaigns? This is an important decision. Both custom ...

There’s no question that selecting the right email service provider (ESP) for your company is a major decision. But finding the Email service provider is only ...

As a high volume email marketer that sends more than a couple of millions of emails per month, you can be concerned about your campaigns or email copy. But ...

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If a company is to leap forward in a data-driven marketing world, the first point on the agenda is to do away with unnecessary gatekeepers and bottlenecks. ...

In choosing the right email platform, it is worth to focus on the types of email template editor potential platform offers. Find out how much ...

How do you get more ROI from your email marketing campaigns? Is it all about what you write and send? Not really. Your email ROI is influenced by the very ...

Transactional emails are often the most valuable emails you can ever send. Deliverability is highly important, because you don’t just want them to arrive: you ...

As a business manager you may be wondering about the skills needed in an email marketing team. Or maybe you are looking to go deep into email marketing ...

Email targeting is what gives email marketing its incredible ROI. By this point, you’ve heard about how powerful email marketing is. You’ve seen one of the ...

Last year the Customer Relationship Management software (CRM) market grew 15% compared to a year before. This is very logical. Customers and new laws ...