Email vendor Selection Articles
Looking for the best email subject line tester? You’ve came to the right place. Crafting the perfect email subject line isn’t as easy as you’d think; luckily ...
Jordie van Rijn 
For marketers today, it's becoming increasingly unclear: Do you need both a CDP and ESP? And if so, which one to select first? This four step process that ...
Chris Marriott 
The Bronto Marketing Platform now has a End of Live status. Senders on Bronto are forced to change their plans and start looking for a new ESP or marketing ...
Whether you're a pop and mom shop, an SME business, or corporate enterprise, email marketing is probably a marketing channel that you are using! Which ...
One topic that doesn’t get enough consideration is the role that your procurement team should (and shouldn’t) play in your RFP. When it comes to RFPs, you ...
Learn everything about sending attachments in email marketing and transactional email. This guide will help answer all the questions you might have about ...
Tom Blijleven 
The latest Forrester Wave Email Service Providers report, Q2 2020. The Email Wave splashes its review on email marketing service providers in the Enterprise ...
So we’ve got the real-time email marketing database in place, but don’t be fooled to think that’s the whole answer; it’s what you do with the data that sets ...
Garry Lee 
If your subscribers are different, why treat them all the same? We look at the different email segmentation tactics, per industry AND how email segmentation ...
Akram Krayem If you’re serious about eCommerce personalization, it needs to be on the top of your list when selecting marketing technology. But what is the best approach ...
Mike Austin 
There is a growing concern about data security. Your business needs to keep a close grip on data security now more than ever. In this article, we ...
Krzysztof Jarecki 
As an email marketer, one of the most important relationships you’ll have is the one you have with your email service provider, or ESP. This is becoming even ...
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