10 Best Software Reseller Programs to Make Money in 2026

Mor Mester 8 December 2025

The software-as-a-service (SaaS) market is booming, it’s estimated to reach $908 billion by 2030. This is a huge opportunity for resellers. 

The best part? You don’t have to build software to profit from it.

Instead of spending years (and money) developing your own SaaS, you can sell established, in-demand software, often with high margins, recurring revenue, and minimal upfront costs. 

I’ve tested over 20 software solutions with partner programs, comparing everything from potential profits and ease of setup to customer support and white-label. 

For this guide, I’ve chosen 10 SaaS reseller programs with their unique features, earning potential, and pros and cons. Whether you’re an agency, consultant, or entrepreneur, this could be your gateway to a lucrative, low-risk revenue stream.

10 Best Software Reseller Programs Overview

Here are the top software reseller programs I’ll review in this article:

What is a Software Reseller Program?

A software reseller program is a way to sell software that you didn’t create yourself. 

Instead of building your own platform or app, you partner with a software company. The company sells you its software at a discounted rate. Then, you sell that software to customers and earn a commission or markup on each sale. 

You act as a middleperson between a software company and the customer. You handle the sales and get a share of the revenue in return. This revenue is sometimes a one-time payment and sometimes a recurring commission. 

Some reseller programs let you white-label the software so that you can sell it under your brand. The best thing is that the original company takes care of the backend, updates, and support.

Reseller Program vs. Affiliate Program

Both reseller and affiliate programs have the same outcomes. However, they are different in the way they work. 

When you’re a reseller, you sell a product or service under your own brand name. 

As an affiliate, you send prospects to another brand to earn a commission. 

What is a Reseller Program?

A reseller program is a business model where you buy a product or service to sell it to your own customers. Anyone can become a reseller, but it makes no point unless you’re ready to develop a network of customers. 

What is an Affiliate Program?

An affiliate program is a business model where you become a sales rep for the business you’re affiliated with. The biggest difference from a reseller program is that as an affiliate you don’t have to run your own business. 

To become an affiliate, you need to join affiliate programs of the companies you want to work with. You get a unique affiliate link with a tracking code. You then add the link to your website and start sending leads to the companies. 

Whenever someone buys something via your affiliate link, you make a commission. An affiliate program is a good way to make extra money. These co-marketing opportunities are especially interesting when you already have a business running. 

Which model is the best for you?

If you want to run a traditional business, control your profit, and are ready to put in the work, become a reseller. If you’re looking for a side hustle on top of your regular business, choose an affiliate program. 

Benefits of a Software Reseller Program

Here are the benefits of software reseller programs:

• Higher profit margin: You can earn bigger commissions than with affiliate programs. 
• Recurring revenue: Many reseller programs have subscription-based commissions. This means you are getting paid as long as the customer stays subscribed. 
• Brand control: Many tools have white-labeling. This way, you can build trust with your customers.
• Stronger customer relationships: As a reseller, you manage your own customers. You have the freedom to upsell, cross-sell, and keep clients long-term. 
• Custom sales and marketing strategy: You are free to market and sell the software how you want to. You can run direct sales, email campaigns, or bundled service offers. 
• Growth opportunities: A reseller partnership has a low-risk model with a high reward potential. It can grow steadily with your customer base, especially if you hit the right market. 
• No maintenance costs: The SaaS handles all product updates, bug fixes, and infrastructure. You just focus on selling and supporting your clients. 

What to Look for When Choosing a Software Reseller Program

Not all software reseller programs are the same, so it’s good to know what to look for. In any case, the program you choose must allow you to sell with confidence. 

Here are the key features to look for:

• Initial setup costs. Look for a SaaS provider with low setup costs. When you don’t have to recover a large upfront expense, you start making profits sooner. A reseller program with low setup costs allows you to compete with larger firms without much investment. This way, you can attract clients early and build a strong market presence. 
• Commission structure. Look for a program that offers high margins or, even better, recurring revenue options. In that case, a SaaS company offers subscription-based co-marketing opportunities. This means they won’t pay you only once but as long as the customer stays subscribed. 
• White-labeling. This allows you to resell the software under your brand. You get full control over the customer experience. Also, you can build trust and stand out from other resellers. If you want to learn more, check out our review of the best white-label SaaS tools. 
• Marketing and sales support. The best reseller programs offer marketing materials that help you close deals faster. Out-of-the-box content, case studies, and email templates will save a lot of time.   
• Customer support and training. Pick a reseller partner with strong customer service, onboarding, and technical support. Some programs come with a dedicated partner manager.
• Integrations. The reseller program should be compatible with platforms that your clients already use. The less trouble clients have integrating the software, the more likely they are to stick with it. 
• Competitive advantage and market demand. Focus on software that has a clear competitive advantage over similar products. Also, check if the software has good customer reviews or a strong marketing demand. 
• Flexibility and sales models. Some reseller programs allow you to choose between one-time sales, subscription-based revenue, or volume discounts. Flexible pricing and sales models help you adapt to different client needs. 81.2% of SaaS companies believe that the lack of flexible payment options prevents deals from closing. By being flexible with your offer, you can grow your business in a way that works for you.

10 Best Software Reseller Programs in 2026

Here are the top software reseller programs in 2026.

1. ActiveCampaign

Partner Program Types: Reseller and Affiliate

ActiveCampaign is a marketing automation platform with email marketing, CRM, and sales automation. 

ActiveCampaign offers advanced marketing automation features. There are also 970+ integrations. If you’re looking to resell a marketing automation service, this is one of the best platforms.

Unique features:

1. Automated campaign builder with 900+ templates.
2. Automated sales follow-ups.
3. Drag-and-drop email newsletter builder with 240+ templates.
4. ActiveCampaign AI for content generation, segmentation, reporting, and scheduling campaigns.
5. Marketing Developer Fund. Developers, startups, and agencies can apply for financial assistance to build tools that improve the functionality of ActiveCampaign for its users.

Earning potential
The ActiveCampaign Agency Program offers a tiered commission structure. As a reseller, you can earn between 25% to 55% discounts on plans. How much you’ll get depends on account volume. Also, you get access to Marketing Development Funds. This can also support your sales and marketing.

SaaS reseller program
ActiveCampaign’s SaaS reseller program provides you with tools, training, and support. As a partner, you can get dedicated onboarding, sales support, product certifications, and co-marketing opportunities.

Get started reselling ActiveCampaign or read our full review

2. EngageBay

Partner Program Types: Reseller and Affiliate

EngageBay is an all-in-one marketing, sales, and service platform. It’s a more cost-effective alternative to Hubspot. However, it still has an impressive feature list. 

For example, you have a forever-free plan that you can use to manage contacts, track deals, and automate emails without upfront costs. This plan includes live chat, appointment scheduling, and email marketing. Not bad for $0!

Like ActiveCampaign, EngageBay has a drag-and-drop automation workflow for creating and sending personalized emails, assigning tasks, and triggering automations based on customer behavior.

EngageBay also has a built-in helpdesk and live chat that you can use to support customers.

Unique features:

1. Integrates marketing, sales, and support into a single CRM platform.
2. Forever free plan and competitively priced plans. Great for startups and small agencies.
3. SMS marketing for sending personalized text messages.
4. Set your own pricing to align it with your business model.

Earning potential
EngageBay resellers can customize the CRM with their branding and set their own pricing. They cover 50% of the license cost for the first 15 accounts. However, the reseller program details aren’t very clear on their website.

Get started reselling EngageBay or read our full review

3. GetResponse MAX 

Partner Program Types: Reseller and Affiliate

GetResponse is an email marketing and marketing automation platform. And GetResponse MAX is their enterprise offer. Compared to the standard version, MAX offers more features, like webinar hosting and in-depth audience analytics.

Unique features:

1. Dedicated account management.
2. Integrated webinar hosting — you can host live or on-demand webinars without relying on third-party tools.
3. Built to handle large contact lists and high-volume campaigns.

Earning potential
GetResponse offers you 2 ways to earn.

• Marketing Agency Affiliate Program
• GetResponse MAX Partnership Program

In the GetResponse affiliate program, you get a 25% commission on every referral that results in a sale. You also get free promotional materials, real-time earning statistics, and special discounts. 

SaaS reseller program
As a GetResponse MAX partner, you get exclusive access to products and a 40-50% discount. This means that you can still refer customers who choose not to go with your offer. A win-win for you! Other perks include a dedicated onboarding and sales specialist.

Get started reselling GetResponse or read our full review

4. HubSpot

Partner Program Types: Reseller and Affiliate

HubSpot is an inbound marketing, sales, and CRM (Customer Relationship Management) platform. You can use it to expand your services with products from HubSpot’s ecosystem. Compared to ActiveCampaign, HubSpot is a much more comprehensive platform. It offers more tools, but ActiveCampaign wins on automation.  

In that sense, HubSpot is more similar to EngageBay. However, EngageBay is tailored for SMBs and comes at a more affordable price. 

Unique features:

1. A free CRM with simple marketing automation, campaign reporting, ad management, Stripe payment processing, and live chat. 
2. Tons of free courses and certifications.

Earning potential:
As a HubSpot Solutions Partner, you can earn a 20% commission on referred accounts. Also, certified partners can make money with onboarding, training, and consulting.

SaaS reseller program:
The HubSpot Solution Partner Program is designed mainly for agencies. It’s a good choice if you want to diversify your service offerings and build expertise in HubSpot. The program has a tiered structure — Untiered, Gold, Platinum, Diamond, and Elite.

Get started reselling HubSpot or read our full review. 

5. Pipedrive

Partner Program Types: Reseller and Affiliate

Pipedrive is a specialized CRM with an intuitive interface and smart customer management tools. Unlike HubSpot’s all-in-one approach, Pipedrive is more geared towards pipeline management for sales teams. 

Unique features:

1. Kanban-style board for a clear visual representation of the sales pipeline.
2. Users can tailor pipeline stages to align with their sales processes.
3. Sales automation for follow-up emails and activity reminders.
4. Target setting and reporting tools.

Earning potential:
Pipedrive offers a tiered affiliate program where you can earn a 20% commission when you get started. This only applies to the first 12 months of the customer’s subscription. If you refer at least 2-5 sales per month for at least 6 months in a row, your commission increases to 30%.

SaaS reseller program:
The Pipedrive Solution Providers Program caters to resellers who want to offer Pipedrive alongside their professional services. As a Pipedrive Solution Providers Program partner, you handle sales, billing, technical support, and account management. 

This program requires certain technical certifications and commitments:

For both tiers:

• New partners must complete the necessary certifications within 6 months and must make sure they remain current.
• Resellers are responsible for providing Tier 1 support to address customer issues related to their implementation or configuration of Pipedrive. 

These requirements ensure that partners are well-equipped to deliver the best possible service to clients.

Get started reselling Pipedrive or check out the best Pipedrive alternatives

6. Keap

Partner Program Types: Reseller and Affiliate

Keap is a CRM and marketing automation platform for SMBs. With Keap’s drag-and-drop automation builder, you can set up workflows to send personalized emails, schedule appointments, or trigger actions based on customer behavior.

Keap’s CRM captures lead details from emails, web forms, and social media to make sure no potential customer slips through the cracks.

Compared to Engagebay, Keap has invoicing and payment processing, which Engagebay lacks. However, Engagebay has an integrated helpdesk and live chat. 

Keap has a more advanced automation builder, including an automated AI assistant. It also offers dedicated business phone lines.  

Unique features:

1. Automated appointment scheduling. Clients can book meetings directly through Keap, which syncs with your calendar and sends you automated confirmations.  
2. Integrated invoicing and payments.
3. Dedicated business phone line for managing calls and texts separately from personal communications.

Earning potential:
As a Keap Affiliate Partner, you can earn a 20-30% commission on referrals. Also, you can provide consulting and priority support services. On Certified Partner Program, you can earn 20-30% recurring commission for every Keap app you sell. There’s a handy calculator that helps you estimate the additional revenue you’ll generate as a Keap certified partner.

If you’re an affiliate marketer looking for an email tool, check out our review of the best email marketing tools for affiliate marketers.

SaaS reseller program:
Keap aims the software partner program at business consultants, agencies, and sales and marketing professionals. The partner certification includes online training that you can complete at your own pace, followed by a practice project. The average time it takes to complete the certification is between 10-24 working hours, which depends on how familiar you are with Keap CRM.

After training, your assigned partner coach will share resources and strategies to help you get partner success quickly. As a partner, you start at 20% commission, which can increase depending on your yearly Keap sales production.

Get started reselling Keap or find the best Keap alternatives

7. Semrush

Partner Program Types: Reseller and Affiliate

Semrush is an SEO and content marketing platform. It has features like keyword research and backlink analysis to help you improve your search rankings.

Discover what your audience is searching for and gauge demand for specific products, services, or topics. You can use the Keyword Gap tool to compare your keyword ranking with competitors and spot missed opportunities to increase your website traffic. 

You can also analyze your top competitors’ backlink strategies and find out where they get their links. This reveals high-authority domains that you should also target. 

Unique features:

1. Keyword Magic tool for uncovering high-volume search terms and long-tail keywords.
2. Site audit tool that scans websites for technical issues and provides actionable insights.
3. Position tracking tool for monitoring daily changes in keyword rankings.

Earning potential:
Semrush has a referral program where you can earn a 30% commission on each sale or $10 for every new trial. The program uses a last-click attribution model with a 120-day cookie life. This allows you to take credit for conversions, even if the sales cycle takes more time. 

SaaS reseller program:
Apart from the affiliate program, Semrush offers collaboration with regional resellers. 

These partners work closely with customers to scale Semrush’s presence in different regions. Resellers define marketing and sales strategies and manage customer success initiatives.

Get started reselling Semrush

8. Unbounce

Partner Program Types: Reseller and Affiliate

Unbounce is a platform for creating high-converting landing pages. You can use it to increase your conversions without hiring developers. Unbounce stands out with its user-friendly drag-and-drop interface and AI-powered features. 

Unique features:

1. A smart builder that makes it easy to create landing pages. It includes data-backed insights and more than 100 customizable templates. 
2. An AI-powered Smart Traffic. This tool automatically analyzes visitors’ attributes and directs them to the page version most likely to convert.
3. Dynamic text replacement. It automatically personalizes your landing page to match the visitor’s search terms.

Earning potential:
Unbounce’s referral partner program offers 35% recurring revenue for 12 months. Each partner gets a dedicated account manager and access to sales enablement materials.

SaaS reseller program:
Unbounce’s certified partner program is for marketers, agencies, and enthusiastic customers. SaaS partners receive up to 35% of the monthly revenue for each new customer they refer. 

Get started reselling Unbounce

9. Wix

Partner Program Types: Reseller and Affiliate

Wix is a website-building platform for creating professional-looking websites with ease. It comes with a drag-and-drop editor and 900+ customizable templates. You can build full websites on Wix, not just landing pages like with Unbounce. Add blogs, online stores, and portfolios to your website.  

Unique features:

1. More than 900 website templates for business consulting, health & wellness, travel, ecommerce, and other industries.
2. A marketplace with 100+ applications and integrations.
3. Artificial Design Intelligence (ADI) will create a personalized website by just answering a series of questions.

Earning potential:
Wix affiliates can get a revenue share starting at 20% for every Premium site published. Plus, there’s 25% for each Enterprise client onboarded.

SaaS reseller program:
Wix collaborates with SaaS partners through its Resellers API. You can use it to offer paid Wix services to your customers. As a SaaS reseller, you are responsible for the complete purchase flow. This includes checkout experience, payment processing, and post-purchase management. 

Get started reselling Wix

10. Shopify

Partner Program Types: Reseller and Affiliate

Shopify is an ecommerce platform to create, customize, and manage online stores. Compared to similar platforms, Shopify has a user-friendly interface and more than 10,300 integrations. It’s accessible both to beginners and seasoned merchants.

Unique features:

1. Large choice of sales channels, including online store, social media, and Shopify POS.
2. 10,300+ integrations to improve your store functionality.
3. Starting price of $19/month for 10 inventory locations, localized global selling for 3 markets, POS Lite, and 24/7 chat support.

Earning potential:
You can earn by building new stores, developing apps, and referring new merchants. When you create and transfer a development store to a client who subscribes to a paid plan, you earn a recurring commission of 20% of the merchant’s monthly subscription fee. 

For referring new Shopify Plus merchants, you get a recurring commission of 20% of the merchant’s monthly base platform fee. 

SaaS reseller program:
The Shopify partner program includes sales training resources, documentation, and dedicated support. This allows you to help merchants build and scale their online businesses. 

Get started reselling Shopify

Find the Best Software Reseller Program for Your Business

We’ve reviewed the top software reseller programs, but which one is the right reseller program for you?

If you’re an agency with a heavy focus on marketing automation, go for ActiveCampaign. 

In the CRM software industry, it’s hard to choose between HubSpot and Keap. HubSpot has a forever-free CRM plan, but Keap has built-in invoicing and payment processing. Apart from sales and marketing, HubSpot also has customer service tools, but Keap has appointment scheduling (available with HubSpot only through an integration). 

For ecommerce agencies, Shopify leads the way. Wix is a good choice for web development agencies. It allows reseller partners to generate revenue, especially by onboarding Enterprise clients.

Whichever tool you choose to explore, we hope you find the right reseller program and set up an additional source of income as a SaaS partner.

Software Reseller Programs FAQ

About Mor Mester

Mor Mester is the Head of Content Marketing at EmailVendorSelection. He's an email marketing and marketing automation expert with 6+ years of experience. Having tested and reviewed 100+ email marketing, marketing automation, CRM, ecommerce, SMS marketing, email verification, online course, and lead generation tools, he knows a good business software when he sees one.
After work, you can find him riding his bike on some trails.

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