Sheryl-Lynn Omar, Author at Email vendor selection

Sheryl-Lynn Omar

About author

Sheryl-Lynn is passionate about bridging the gap between physical and digital. Aware that as marketers in a digital world, where the consumer is constantly connected, she looks for opportunities to deliver a rich digital experience from any physical channel. As the eMarketing Customer Experience Manager at Striata SA, Sheryl-Lynn is fanatical about achieving both results and a good end user experience.Based on her intimate understanding of eMarketing best practise, she firmly advocates that insight from constant measurement, data and testing should inform these standards. She believes in relevant communication that creatively emphasises the message and not the channel.

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Which ESP can best handle your loyalty program?

Points, Bucks, Miles, Fuel, Discounts... With the many loyalty currencies out there today, companies need to know how to build a successful loyalty program ...

Sheryl-Lynn Omar 22 October 2020

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Which ESP can best handle your loyalty program?

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