Cost cutting is top of mind for many companies and one way to easily cut costs in an organization is to stop sending paper. This means getting customers to ...

Setting up and checking your email campaigns is one of the most important tasks in email marketing. I’m not talking about anything analytical, such as split ...

I don’t need to preach the advantages of email, but it seems many of its clear advantages are not being utilised when it comes to communicating with customers ...

With more and more emails being sent, companies are now looking for ways to remain relevant to their customers, while increasing ROI through clever cross-sell ...

Going out to do a Request For Proposal (RFP) to find the right email marketing software or service provider (ESP) is often a laborious process, with little ...

In a world full of choice, a Request for Proposal (RFP) seems like the perfect process to find that Email Service Provider to meet all your goals. Or is it? ...