Melinda_kreuger, Author at Email vendor selection

Melinda_kreuger

About author

Melinda Krueger is a digital marketing veteran – starting with direct, moving to interactive, specializing in email and now charting a course for mobile marketing. Working with the best agencies in the business, she has helped Harley-Davidson, Miller Brewing, Sears/Kmart, CDW and many others build their interactive marketing programs. As the Email Diva, Melinda answered questions on all aspects of the practice. As a regular columnist for ClickZ, she will cast this same critical eye on the mobile interaction.

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Lessons from both sides of the email vendor RFP

Full disclosure: With eight years of email consulting under my belt, I have experienced several ESP RFP (Email Service Provider Requests for Proposal) ...

Melinda_kreuger 5 July 2019

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Lessons from both sides of the email vendor RFP

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