Dori Thompson, Author at Email vendor selection

Dori Thompson

About author

Dori Thompson is a results-driven executive consultant with 20 years of experience in direct and online marketing, ecommerce, sales, strategy, and research. Working with clients and agencies, she has consulted on hundreds of high impact direct, email and lifecycle/ CRM marketing programs for Fortune 500 companies such as Polo/Ralph Lauren, PriceWaterhouseCoopers, Cisco, Intuit, General Mills, Fossil, GE, Proctor & Gamble, EarthLink, Mazda, Volvo, Allergan, Blockbuster, Anheuser-Busch, Busch Entertainment Corporation, Walt Disney Parks and Resorts, Hallmark and DishNetwork to create and evolve programs, increase customer acquisition and retention, ROI and incremental revenue.

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The Inevitable email service provider RFP: Do it yourself or outsource?

Every company will, at some point, deliver an RFP seeking one or more ESP vendors due to a need for new technology, better integrations, service, SLA re-writes ...

Dori Thompson 12 January 2021

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The Inevitable email service provider RFP: Do it yourself or outsource?

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