The Forrester Wave Email Marketing Vendors Q3 2014 Research report is meant to give an overview of how Enterprise email service providers rank in relation to ...

Marketing Automation software previously might have been synonymous with email automation, but they are steadily becoming both more sophisticated platforms ...

The 2014 Marketing Automation Effectiveness and Performance Survey set out to measure the effectiveness and performance of companies using marketing ...

In many articles about Email Service Providers and how to select email tools, the gigantic number of international ESPs is mentioned. Most often just to give ...

Marketing automation software vendor Salesfusion just acquired LoopFuse, a marketing automation vendor founded in 2007. The fuse has the stated goal of ...

These days marketing systems are beginning to catch up to the hype. The level of integration we have always aspired is coming close. It is interesting to see ...

An autoresponder is an email automatically sent after an action has been taken. Originally, only emails that automatically responded to an email sent to an ...

Oracle announced on 20 december 2013 that it will be acquiring Responsys, an enterprise email marketing software provider focused mainly on B2C. The proposed ...