When selecting an email marketing tool for the first time, email marketers are confronted with a lot of different terms, acronyms and new jargon. All kinds of ...

Choosing an ESP is more difficult if you don’t know what to expect from them. Maybe you are thinking about in-house or outsource solutions, and you have some ...

We all evaluate our email vendor on a day to day basis. While working with them we determine if we are happy with the service and email tooling. But we are not ...

Ecommerce sales increased 12% in November compared with the same month a year ago, MasterCard reported today in its SpendingPulse report. Online apparel sales ...

All email marketing tools make use of an MTA. An MTA is part of the email infrastructure.  A mail server is sometimes called an email relay, mail ...

A weighted scorecard or a RFP decision matrix is a tool used to compare email marketing software and choose the right email service provider. It consists of a ...

A request for proposal in email marketing and any type of MarTech, answers specific questions about how the vendor solution will meet needs and goals. It ...

A request for information (RFI) asks specific questions about the services an email marketing vendor provides. It is usually a relatively short document and is ...