The number of tenders (RFPs, RFIs, RFQs) for marketing software is increasing. Companies can now write a tender for every mayor business software purchase. ...

ExactTarget, one of the larger players in email marketing is preparing to bring the company onto the Stock Market. As it has filed their S-1 for an IPO ...

In the world of email marketing companies, there is a stream of international expansion going on with the larger players. Both fortification of offices in ...

We don't switch email marketing tools daily. Email marketers don’t change suppliers because they think it will be fun to do. But there are enough reasons to ...

LiveIntent a New York based company that delivers real-time display ad serving within email, has raised $8m in a new series B funding. Founded in 2009 and led ...

This week Eloqua Limited, a provider of on-demand Revenue Performance Management (RPM) solutions, announced that it had filed a registration ...

Email marketing is highly measurable, that has always been one of its strong points. You can measure who opened and clicked in your emails. Who unsubscribed, ...

Switching costs are those costs associated with switching suppliers. For example, if you switch from one email marketing tool to another, you'll ...