Kit Pricing 2026: How much does it really cost?
Mor Mester 
Kit (formerly ConvertKit) is an email marketing platform built for creators like bloggers, authors, and entrepreneurs. It’s simple and has built-in tools for creators to grow and monetize their audience. Sell digital products and get paid for newsletter subscriptions.
Kit’s pricing structure is refreshingly simple. It has 3 plans: Newsletter (free), Creator, and Creator Pro. Each plan increases in price the more subscribers you have. All plans include unlimited email sends and core features. You won’t pay extra for sending more emails or for duplicate contacts.
Kit isn’t the cheapest email marketing software on the market. So it’s important to understand what you get at each pricing tier.
In this article, I’ll break down Kit’s plans, how much they cost at various subscriber counts, and what features come with each plan, to help you decide which plan is right for you.
How much does Kit cost? Kit Pricing at a Glance
Kit costs between $39 and $199 per month for the Creator plan with 1,000-25,000 subscribers. On Creator Pro, the range is $79 to $279 per month for that same subscriber range.
Larger audiences get more expensive. It costs $619 a month for 95k subscribers on Creator, or $807 on Pro. Kit’s pricing scales linearly as your list grows. If you exceed your plan’s subscriber limit, they automatically bump you to the next tier. There are no overage fees and no hidden fees for features or support.
Kit Plans Comparison Table
| Subscribers | Newsletter (Free) | Creator | Creator Pro |
| 1,000 | Free | $39/mo | $79/mo |
| 3,000 | Free | $59/mo | $99/mo |
| 5,000 | Free | $89/mo | $139/mo |
| 10,000 | Free | $139/mo | $189/mo |
| 25,000 | n/a | $199/mo | $279/mo |
| 55,000 | n/a | $379/mo | $519/mo |
| 105,000 | n/a | $679/mo | $879/mo |
Annual plans are ~16% off these prices.
Kit also offers a 14-day free trial of paid plans so you can test Pro features. All plans come with a 30-day money-back guarantee. This gives some peace of mind when upgrading.
Kit will even handle free migrations for new customers on paid plans if you have over 5,000 subscribers and are switching from another email marketing service. Their team will migrate your subscribers, tags, forms, and other assets for free.
You get two months free (about a 16% discount) off the monthly rates if you sign up for a year.
Here’s a quick summary of Kit’s plans:
| Plan | Price (Monthly) | Subscribers | Key Features |
| Newsletter (Free) | $0 | 10,000 | Unlimited emails, unlimited forms and landing pages, basic reporting, 1 automation & 1 sequence, sell products, Kit branding |
| Creator | From $39/mo (1k subs) | 1000-400k+ | Everything in Free, plus unlimited automations & sequences, 100+ integrations, 2 users, remove Kit branding, migration support |
| Creator Pro | From $79/mo (1k subs) | 1000-400k+ | Everything in Creator, plus advanced reports, referral program, Facebook Ads sync, advanced A/B testing, unlimited users, priority support |
Check out our full Kit review to find out more about the email editor, automation, and monetization features.
Pay yearly and get 2 months free (≈16% off). Kit has a 14-day free trial for paid plans, plus a 30-day money-back guarantee.
Kit (ConvertKit) Pricing Plans in detail
Kit’s plans are refreshingly few and clear-cut. There are three tiers: Newsletter (Free), Creator, and Creator Pro. The main factor that determines your cost is the number of subscribers.
Newsletter (Free) Plan
Kit’s free Newsletter plan is one of the most generous free plans with 10,000 subscribers. Get started and use it until you exceed 10k subscribers or decide you need more features.
You can send unlimited broadcast emails and create unlimited landing pages and forms. You also get tagging, email templates, segmentation, and basic email reporting. Landing page templates help you start growing your list quickly. Find out how the landing page builder works in our full Kit review.
What’s even better is that you can sell digital products and subscriptions on the free plan. If you make sales, Kit takes a small cut per transaction. The transaction fees are around 0.6% + standard credit card fees, which ends up roughly 3.5% + $0.30 per sale.
You can set up 1 email sequence (drip campaign) and 1 visual automation workflow. The free plan doesn’t have integrations.
The free plan is fantastic for growing your list and get your newsletter started with Kit. If you’re a creator who’s just starting email marketing and have under 10,000 subscribers, you can use Kit’s free plan to build and engage your audience at no cost. It’s also great for hobbyists or those who only need to send occasional newsletters.
Creator Plan
The Creator plan starts at $39/month for 1,000 subscribers. The price increases as your list grows:
- $59/month for 3,000 subscribers
- $89/month for 5,000 subscribers
- $139/month for 10,000 subscribers
- $199/month for 25,000 subscribers
If you pay annually, you get ~16% off (2 months free).
The Creator plan unlocks all of Kit’s core email marketing and list growth features. You get everything in the free plan, plus unlimited email sequences and visual automation workflows. This is a huge step up for anyone serious about email marketing. You can also integrate Kit with 70+ tools, like ecommerce platforms, webinar software, and CRM. You also get full API access for custom integrations and 2 users.
Use Kit’s recommendations network to cross-promote with other newsletter creators. Run RSS-to-email campaigns and add polls to emails. The Creator plan also removes Kit Branding from your emails and includes email and live chat support.
If you’re switching to Kit with over 5k subscribers, they’ll handle migration for free on this plan.
Who is it best for? Creator is the plan most creators and online business owners use. They already have an audience and need to nurture and grow it. If you have more than 10,000 subscribers or you need to set up automated email sequences, this is the plan for you.
Creator Pro Plan
The Creator Pro plan starts at $79/month for 1,000 subscribers. Like the Creator plan, this cost increases with list size:
- $99 for 3,000 subscribers
- $139 for 5,000 subscribers
- $189 for 10,000 subscribers
- $279 for 25,000 subscribers
The Pro plan is around double the price of the Creator plan at a given subscriber tier. If billed annually, you get two months free on Pro, reducing the cost by ~16%. There’s also a 14-day free trial available if you want to test Pro features before paying.
Creator Pro includes all the features in the Creator plan, plus advanced features that larger businesses might need:
- Advanced analytics & reporting: Pro gives you more in-depth insights, such as deliverability reporting (to monitor inbox placement) and subscriber engagement scoring.
- A/B testing: Test subject lines and email content to increase opens and clicks.
- Facebook Custom Audiences integration: Automatically sync your Kit subscribers to Facebook Ads audiences. Retarget subscribers or exclude them from your ads.
- Newsletter Referral System: A built-in referral program for your newsletter to reward subscribers for referring new sign-ups.
- Link editing (post-send): Fix broken links in sent emails.
- Unlimited users & priority support: Pro includes unlimited users and upgrades you to priority customer support.
Creator Pro is about giving you better data, more growth tools, and higher service levels.
Who is it best for? The Creator Pro plan is for established creators and businesses who want to squeeze the most out of their email marketing and have advanced needs. If you’re running a large newsletter where detailed metrics and advanced growth tactics are important, Pro makes sense.
Comparing Kit Pricing
Kit has one of the most generous free plans in email marketing, but it’s not the cheapest for larger lists. Beehiiv and Substack offer lower upfront costs for newsletter senders. MailerLite and Moosend are budget-friendly all-rounders. And Brevo is great if you like paying only for what you send.
Here’s how Kit’s pricing compares to beehiiv, MailerLite, Brevo, Moosend, and Substack:
| Subscribers | Kit | beehiiv | MailerLite | Brevo | Moosend | Substack |
| Free Plan | 10K subscribers | 2.5K subscribers | 500 subscribers | 300 emails/day, 100K subscribers | 30-day free trial | Unlimited subscribers, 10% of paid revenue |
| 1,000 | $39/mo | $49/mo | $15/mo | $17/mo (1,500 subscribers, 10k emails) | $16/mo | $0 (10% revenue fee) |
| 5,000 | $89/mo | $89/mo | $39/mo | $29/mo (20k emails) | $48/mo | $0 (10% revenue fee) |
| 10,000 | $139/mo | $109/mo | $73/mo | $39/mo (40k emails) | $88/mo | $0 (10% revenue fee) |
| 25,000 | $199/mo | $169/mo | $159/mo | $69/mo (100k emails) | $160/mo | $0 (10% revenue fee) |
*Brevo charges by email volume, not subscribers.
Kit vs. Beehiiv Pricing
Kit and beehiiv are both creator-friendly newsletter platforms, but they price things differently. Beehiiv gives you 2,500 subscribers free, while Kit lets you go up to 10,000 for free. That’s a big advantage if you’re growing quickly but want to hold off on paying. Beehiiv’s Scale plan costs $49 per month for 1,000 subscribers, climbing to about $109 at 10K, and $169 at 25K. Kit’s Creator plan is $39 per month for 1,000 contacts, $139 at 10k, and $199 at 25k.
Beehiiv is cheaper once you’re past the free plan, but Kit’s free tier is much more generous upfront.
Both platforms have paid subscriptions, recommendations, and sponsorship. Beehiiv runs its own built-in ad network. And Kit has tools to sell digital products from within your newsletter. Kit is also set up for email-only newsletters. It has better design tools and more templates.
Compare features with our full beehiiv review.
Kit vs. MailerLite Pricing
MailerLite is an affordable and easy-to-use email marketing tool. Its free plan has only 500 subscribers, while Kit’s has 10,000. But MailerLite’s paid plans are cheaper. The Growing Business plan costs $15 at 1k subs, $39 at 5k, and $73 at 10k, compared to Kit’s $39, $89, and $139 at those levels. The trade-off? MailerLite has fewer monetization features. You get email automations, landing pages, and a solid email editor, but Kit offers paid newsletters and recommendations. You can sell digital products with both tools. MailerLite is a solid budget pick, but Kit is a better fit if you’re a Creator who’d like more monetization features.
Check out our MailerLite review and MailerLite pricing guide to find out more about its features and pricing.
Kit vs. Brevo Pricing
Brevo is an email marketing and CRM platform that charges based on email volume, not subscribers. The free plan lets you send 300 emails a day to 100K contacts. Paid plans start at $9 for 5,000 emails a month, $39 for 40k, and $69 for 100k. This can be much cheaper than Kit if you don’t send lots of email marketing campaigns frequently. Brevo also includes extras like SMS marketing and a CRM. Kit, by contrast, is focused entirely on email marketing for creators. If you need multichannel tools, Brevo is great. If you want a platform for creators with monetization features, Kit is the better choice.
Read our full Brevo review and Brevo pricing guide for more details.
Kit vs. Moosend Pricing
Moosend doesn’t have a free plan, but you can get started with a 30-day free trial. And Moosend’s Pro subscription plan is very cheap: $16 at 1k, $48 at 5k, $88 at 10k. Compared to Kit’s $39, $89, and $139. Moosend is around half the price of Kit. And it includes unlimited emails, automations, landing pages, and even AI tools at those prices. The main difference is Kit’s creator-focused extras like digital product sales and paid newsletter support. If budget is your main concern, Moosend is a steal. If you want those extra monetization features and a larger free plan, Kit makes more sense.
Have a look at our Moosend review and Moosend pricing guide to compare features and prices.
Kit vs. Substack Pricing
Substack has a different pricing model. It’s free, no matter how many subscribers you have, but it takes 10% of your revenue from paid subscriptions. Kit charges based on subscriber count, but you keep all the revenue (minus payment processing fees). Once you’re earning, that 10% cut can add up fast. At $10,000/month in subscription revenue, Substack takes $1,000. Kit’s Creator plan, by comparison, costs $39 for 1,000 subscribers. Substack is simple, but Kit gives you more control, better automations, and keeps your earnings in your pocket. And it’s also easy to get started with Kit.
Which Kit plan is right for you? Quick Takeaways
- Just starting out or small list: Stick with the free plan until you need more than 1 automation. 10,000 subscribers with unlimited emails, landing pages, and forms. Includes 1 automation, 1 email sequence, monetization features for selling digital products, and paid newsletters. Email support.
- Growing audience/need automations: The Creator plan is the sweet spot for most. Starts at $39/month for 1,000 subscribers. Everything in Free, plus email sequences and visual automations, integrations, recommendations, and 2 users. 24/7 email and chat support. Includes free migrations from other email marketing tools.
- Advanced marketers/large teams: Starts at $79/month for 1,000 subscribers. Worth it if you’re looking for advanced analytics and A/B testing, deliverability reporting, newsletter referral system, Facebook Custom Audiences sync, and unlimited users. 24/7 priority email and chat support.
Kit’s pricing is transparent and scaled to grow with you. Get on your feet with the free plan, move to Creator when you’re ready to automate and integrate, and only invest in Creator Pro if and when those advanced features will deliver value to your business.