NP6 by ChapsVision
NP6 by ChapsVision helps brands create highly personalized customer experiences from one central platform. It is an omnichannel marketing automation tool designed to handle large volumes of data, automate campaigns, and message deliverability particularly well-regarded in France.
The platform enables data aggregation, segmentation, campaign automation, message design, and delivery across channels like email, SMS, web, social media, mobile, call centers, and more.
Available in SaaS, thanks to a native connection between NP6 proprietary DMP and the cross-channel campaign management solution, the platform enhances client knowledge, personalizes interactions with your customers, improves campaign targeting delivering a better user experience.
NP6 Company History
Founded in Bordeaux in 1999, NP6 started as SaaS (Software as a Service) marketing solution provider. Notably with MailPerformance, an email and SMS marketing campaign management solution.
Acquired by British group IPT in 2007 and listed on the London stock exchange, NP6 regained independence in 2009. In 2012, NP6 receives support from 3 investment funds to accompany its development: Naxicap, Initiatives et Finances, and Turenne Capital.
In 2013, the acquisition of SOCIO, statistical data analysis providers, expanding the scope of actions and offering insight on client knowledge to NP6 customers. In 2016, NP6 acquires Ezakus, a Data Management Platform (DMP) and provider in audience qualifying and targeting, to offer marketing executives a complete solution dedicated to marketing activation.
In January 2021, NP6 was acquired by ChapsVision and now operates as part of their wider customer engagement offering.
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Products and services
Customer relationship is a reasoned and highly personalised dialogue.
The growing digitalisation of exchanges between companies and consumers, notably through digital marketing levers, creates increasingly high volumes of data and opportunities to engage conversation.
This data represents a unique opportunity for brands to increase the value of their client knowledge and to optimise the way they deliver messages.
Enabling companies to maintain this responsible dialogue is why NP6 creates marketing platforms that help manage heterogeneous data, enrich client knowledge and hyper-personalise interactions with the customer.
General Info and Links
Information and links for NP6 by ChapsVision
Website: chapsvision.com
Twitter: @np6_group
Employees: LinkedIn
