When selecting an email marketing tool for the first time, email marketers are confronted with a lot of different terms, acronyms and new jargon. All kinds of features, functions and services you might have never heard of and which are important in the selection process.
You are the expert
This is a call out to all email marketers and email service providers. What terms should someone really understand to get a head start and don’t look stupid in selecting an email tool? Please let us know what terms are often misunderstood or very important in your opinion.
All additions will be considered for the glossary, including any insights you might have added.
So have a look at our glossary
About Jordie van Rijn
Jordie van Rijn is an independent email marketing consultant and analyst. He is the founder of Email Vendor Selection and specializes in smart email marketing, online marketing strategy, software selection, campaign management, optimisation and RFP / vendor selection. He tested, reviewed, and wrote about 100+ business software including email marketing services, CRMs, ecommerce platforms, and online course creators. Published in-depth email marketing guides for financial service, ecommerce, travel, restaurant, and fashion industries.
Named one of "50 Online Marketing Influencers to Watch" by Entrepreneur magazine. Companies like Scania, KLM, Unilever, AEGON, CZ, FNV, NRC Media have asked me for advice.
